The Ultimate guide to Color Psychology

Do you ever think about why certain colors are used in the branding and marketing in banglore of your fav brands? For established brands, a singular color can be fundamentally connected to the business’s organic identity in the market. The best way to illustrate this point is, just think of Starbucks popular green and white cups or Cadbury’s exemplary purple color or even Coca Cola’s dazzling red color. All these brands had very specific reasons and motivations to select these colors to build their brand identity. You may not be aware of it, but color actually impacts how the brain views and perceives this world.

Content Strategizing for Facebook Marketing

In the world of Digital Marketing, Facebook isn’t new, and it’s pretty much clear by now that every business needs a Facebook presence.
acebook has more than 2 billion users (and still climbing). It’s been more than a decade since Facebook entered into the world of marketing. A few years ago, nobody could’ve dreamt of what the world’s largest social network offers to its users today like selling products via a chat bot, live hosting of 360-degree videos, or even serving both as top news source, as well as offering a marketplace.

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Instagram marketing -- The Goldmine for Businesses and Brands

“You cannot buy engagement. You have to build engagement.” –Tara-Nicholle Nelson, CEO of Transformational Customer Insights.

And this is what Instagram marketing is about. Instagram is the social media platform which gives the maximum opportunity to build engagement. According to market statistics, Instagram can generate over 4X more engagement for brands as compared to Facebook. Moreover, 80% of people on Instagram follow a business. It’s literally a goldmine for brands and marketers to promote their products and services. Instagram has more than 1 billion users currently. Just imagine how many of them are brand accounts. Instagram is very popular now among local businesses .

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